Moin.

Based in the German Rhineland, Schäfer Airport Retail sources, distributes and retails at travel retail locations globally.

Although the company is just three years old, we bring decades of global experience in sourcing, supply and retailing of the largest of brands within travel retail and downtown.

These pages give you an introduction to our capabilities and our story so far.   We hope to inspire you and to become part of your retail offering.

Welcome, Failte, 欢迎, Salut, अभिवादन.

Our retail Concept

Based around the customer of today, our contemporary store concept brings store and ecommerce together and eliminates critical friction points, regardless of how the customer decides to shop.

Digital point of sale the store attracts the impulse buyer, a sensible value proposition gets them to buy.

Through brand and category segmentation, we give people a reason to come in.