The Group

Based in the German Rhineland, the Schäfer group focuses on sourcing and retail of consumer products in specialist retail channels. Management are experienced in sourcing, supply, merchandising and retailing multi-national projects with the largest of brands.

Our know-how draws from experience leading multi million euro projects with private and state partners across EMEAA.  These include Blue chip organizations such as Porsche, Sony, Formula 1, The UK National Health Service, LVMH and Munich Airport Group.

The Schäfer group is managed by Joachim Schäfer, with 30 years experience in product design, sourcing and manufacturing.  

Travel Retailers

We support stakeholders by making emerging category retailing easy. Most emerging category brands don't understand the complexity of travel retail, and most retailers don't have the resources to build a credible offer themselves.

To retailers globally we can supply from a single SKU to a full store concept, and everything in-between. Our proposition is based around segmenting the customer base to ensure something for everyone, whether it be by price point or need requirement.

As supplier, we offer a wide range of market leading brands, optimized to format, passenger profile and space available. As retail partner we can provide you with the tool necessary to grow the business, including category management, planogram development, store and fixture design, branding, point of sale and staff training.

Owner Operated

The company benefits from owners who are immersed in the business and passionate about it.  Our decision making is quick, flexible and sensible.

We are optimistic about the future.

Our entrepreneurial spirit seeks out change, rather than waiting for it. We embrace critical questioning, innovation, service and are continuously improving how we work.

We invest, where it makes sense. This approach ensured company viability during good times and bad.

Taking Sustainability Seriously

Climate change is the most significant environmental threat that the world faces, and we are conscious of our footprint on the environment.

We believe that sustainability must be considered in every process we implement in our company.

As an example, this website is hosted on a 100% power from renewable sources server farm. Where packaging returns can be achieved, we use multi-use crates rather than single use packaging and our fleet replacement cycle is focused on hybrid vehicles. Our office and warehouse electricity is coming from a 100% renewable supplier, and our new logistics centre will have its own solar farm to further reduce our footprint.

Equally important is financial sustainability for our stakeholders. Environmental sustainability should not come at a cost. We are working towards product ranges that offer a quality sustainable alternative with an equal or better price point for everyone.